Sell Why Jay Chou Loves Leroy Wine

On July 14, 2022, Jay Chou released his 15th solo album, much to the anticipation of his fans, six years after his last album.
Starting from 2000, Jay Chou released almost one album every year. After 2010, the frequency of his album releases decreased, and after getting married, he lived a happy life like a prince and princess.

I don't know what kind of happy lives other princes and princesses lead, but our "Brother Chou" drinks when he has nothing to do, and he drinks really expensive stuff.

He transformed from a little music prince to a Leroy prince, a title he gave himself.
Someone asked, "What is Leroy? Is it a type of birch tree?"
Others said, "This bottle costs so much? It looks quite ordinary to me."
And some others commented, "Isn't it expensive only because Jay Chou drinks it? Otherwise, it wouldn't sell for this price?"
The owner of Domaine Leroy is Lalou Bize-Leroy, a true "white, rich, and beautiful" woman in Burgundy. It's not an exaggeration to call her the "Burgundy Grand Princess."

Her father was the third-generation head of the Leroy négociant house, also known as the "Cognac Prince." He had his own brandy distillery in Cognac and made a roaring success of his cognac business.
In 1942, to solve its financial difficulties, Domaine de la Romanée-Conti decided to sell shares, and it was Lalou Bize-Leroy's father who bought 55% of the shares.
After her father's death, she and her sister officially inherited their father's shares in Romanée-Conti.
So, to put it simply, Lalou Bize-Leroy is also one of the proprietors of Romanée-Conti. At this point, Lalou had ascended to the status of Burgundy's queen, with no one able to rival her.
Although many envy her family background, as she was born with the "princess card" in hand, she also experienced significant ups and downs.

In 1974, she and another major shareholder, Aubert, jointly served as co-chairs of the winery, transforming Romanée-Conti into a world-class prestigious estate.
However, the two often had differing opinions, and eventually, due to disagreements over major decisions, she was jointly ousted from Romanée-Conti's management by Aubert and her own sister.
She took over her father's business in her twenties, painstakingly elevating Romanée-Conti to the position of "King of Wines," but at the age of 60, she was swept out.
After being betrayed by both a business partner and a family member, she suffered immense emotional and physical distress.
It was her husband who truly comforted her and helped her through this difficult time.
They met when Lalou Bize-Leroy was 26, and Lalou fell in love with her husband at first sight. In her own words, they had never been apart since their first meeting.

With her husband's encouragement and support, she regrouped, and together they slowly built a new winery, Domaine d'Auvenay, where they lived a leisurely pastoral life, "gazing at the southern mountains."
Seeing everything getting better, hope rekindled in Lalou's heart, and the prince and princess continued to live happily ever after.
However, fate played another cruel joke on her. In August 2004, her husband suddenly passed away. Lalou Bize-Leroy lost the love of her life and was plunged into grief.
To make matters worse, that year, due to powdery mildew and hail damage, the Leroy vineyards suffered heavy losses, and the quality did not meet Lalou Bize-Leroy's standards.
Lalou Bize-Leroy's wine selection standards have always been the highest, even to the point of being demanding. The harvest season quickly approached, and Lalou Bize-Leroy still didn't know what to do.
Finally, to ensure quality, she did something that stunned everyone—she blended Grand Cru, Premier Cru, and Village wines together, downgrading them all to regional wines.
It's important to know that Burgundy's classification system is: Grand Cru > Premier Cru > Village > Regional.
So, Lalou essentially blended all the best, second-best, and third-best wines together but priced them at the fourth-best level, meaning they were absolutely exceptional value for money.

They released a total of five regional wines.
These were Bourgogne, Chambolle Musigny, Gevrey Chambertin, Nuits Saint Georges, and Vosne-Romanée.
However, people at the time didn't see it that way. On one hand, no one had ever done this before, so there was some resistance. On the other hand, people were unsure what price such blended wines were worth.
In 2004, Leroy wines were not selling; they were allocated and essentially forced upon people along with other famous estate wines.
However, to this day, the 2004 Leroy has increased in value by more than forty times. Those who were forced to take the wine actually made a substantial profit. A blessing in disguise?

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